💡 What Is SEO – And Why Should Your Website Care?
- Dylan Ferreiro
- 5 days ago
- 2 min read
If you’ve ever wondered how websites show up on Google, you're not alone. It's not just luck — it’s called SEO, or Search Engine Optimisation. And if you’re a local business, trade professional or startup trying to grow online, this stuff really matters.
In this post, I’ll break it down in a simple, no-nonsense way — what SEO is, why it matters, and how I can help.
🚀 So, What Is SEO?
In plain English: SEO is how your website gets found on Google.
It’s about making sure your site shows up when people are searching for services you offer — whether that’s “plumber near me,” “affordable web designer,” or “catering in Brighton.”
Without SEO, even the best-looking website can sit quietly in a corner of the internet, unseen.
🛠️ What Goes Into Good SEO?
Here’s a quick look at what makes up SEO:
1. Keywords
The words and phrases people type into Google. We make sure your website includes the right ones naturally.
2. Content
Helpful, clear content that answers questions your customers are asking — like this blog!
3. Page Titles & Meta Descriptions
The text you see in Google results. It needs to be clear, relevant, and click-worthy.
4. Site Structure
A well-organised site that’s easy for Google (and people) to understand.
5. Speed & Mobile-Friendliness
Your site needs to load fast and work well on phones — both are big ranking factors.
6. Google Business Profile
For local businesses, this is gold. It helps you show up on maps and local searches.
🧠 Why SEO Matters for Small Businesses
Most people never scroll past the first page of Google. If you're not there, your potential customers are probably finding your competitors instead.
And here’s the thing: you don’t need a huge budget to start ranking well. You just need a website that’s set up properly, with the basics of SEO baked in — and that’s what I offer.
🌐 My Approach to SEO
I keep things straightforward. No jargon. No “SEO wizard” nonsense. Just solid work that helps your website get seen.
Here’s what I can help with:
✅ SEO-friendly website builds
✅ Keyword research
✅ On-page SEO
✅ Google Business setup
✅ Local SEO
✅ Monthly check-ins (optional)
Whether you’re starting fresh or already have a site, we can make sure it’s not just live — but findable.
📞 Let’s Get You Found Online
If you’ve already got a website but it’s not getting much traffic, or you’re starting from scratch and want to do it right, I can help.
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