How Much Do Web Designers Cost in the UK?

One of the most common questions I get is: “How much does a web designer actually cost in the UK?” The honest answer is — it depends. But if you’re a small business owner, you deserve a clearer explanation than that.

Understanding how web design pricing works can help you avoid overpaying, or worse, ending up with a website that doesn’t actually help your business.

Typical web designer costs in the UK

In the UK, web design prices usually fall into a few broad ranges:

• £300 – £600Basic websites, often built using templates with limited customisation.

• £600 – £1,500Custom-designed websites for small businesses, usually 4–6 pages and fully mobile-friendly.

• £2,000+Larger or more complex websites with advanced features, integrations, or ongoing support.

  
  

Price alone doesn’t tell the full story — what matters is what you actually get for that money.

What affects the cost of a website?

Several factors influence how much a web designer charges:

Number of pages

More pages mean more design work, content layout, and testing.

Level of custom design

Fully bespoke designs take longer than off-the-shelf layouts, but they help your business stand out and feel more professional.

Mobile optimisation

A properly mobile-first website takes more care than simply shrinking a desktop version.

Content and structure

Clear messaging, logical page flow, and easy-to-read layouts all take planning — not just design.

Cheap websites vs real value

A cheap website isn’t always a bad thing — but it can become expensive if it doesn’t work.

I’ve seen businesses pay twice:

• Once for a cheap website

• Then again to fix or completely rebuild it

  
  

A well-priced website should:

• Look professional

• Work properly on mobile

• Be easy to update

• Help bring in enquiries

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That’s where real value comes from.

Why some web designers charge more

Higher prices don’t always guarantee better results, but they often reflect:

• Experience

• Time spent planning

• Custom design work

• Clear communication and support

The most important thing is transparency. You should always know what’s included before committing to anything.

How I approach pricing

I focus on keeping web design affordable for small businesses without cutting corners that actually matter.

That means:

• Clear, honest pricing

• No unnecessary upsells

• Websites built to do a job, not just look fancy

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You can view my current website packages and pricing here: 👉 View my website prices

Doing good business isn’t about squeezing the highest profit margin — it’s about delivering real value and helping other businesses grow.

Is it worth paying for a web designer?

If your website:

• Looks outdated

• Isn’t mobile-friendly

• Doesn’t bring in enquiries

• Feels confusing or cluttered

  
  

Then investing in a professional web designer can make a real difference.

A good website should work for your business 24/7 — not just exist online.

Final thoughts

Web design costs in the UK vary, but the best option is usually the one that balances quality, clarity, and affordability.

If you want honest advice on what kind of website your business actually needs — and what you don’t — feel free to get in touch.