🖥️ What Does a Web Designer Actually Do?

(Spoiler: It’s not just “making things look pretty.”)

Let’s clear something up: being a web designer isn’t just about choosing colours, picking fonts, or dragging things into place on a screen. It’s about solving problems, guiding users, and helping real businesses grow online.

At Diseño, I work with small businesses, tradespeople, and startups to create websites that do more than just look good—they perform, connect, and help you stand out.

So, what does a web designer actually do? Here’s what goes on behind the scenes.

🔍 1. Understanding Your Business (This is Where It All Starts)

Before a single design element is touched, I take the time to understand what makes your business tick. Who are your ideal customers? What sets you apart? What are your goals?

Whether you’re a roofer in Sussex, a local builder, or a startup offering specialist services, your website needs to tell your story clearly and quickly. This is where good web design begins.

At Diseño, I focus on affordable web design that’s tailored to small businesses, especially those in trades and local services. My job is to build a site that reflects you, not just a generic template.

🎯 2. Designing with Purpose

Good design isn’t about fancy animations or trendy effects—it’s about making sure your customers know what to do next. That means:

• Clear calls to action

• Easy-to-use navigation

• Mobile-friendly layouts

• Fast load times

• Trust-building visuals and messaging

  
  

It’s design that works—especially on phones, where most people will first visit your site.

🛠️ 3. Building the Site (Not Just Designing It)

Web design doesn’t stop at visuals. I build your site using Wix Studio, which means:

• Fully custom design

• Easy editing for you after launch

• Smooth performance on mobile and desktop

• Clean structure for better Google visibility

  
  

Whether it’s a single landing page or a full website revamp, I make sure the build is as solid as the design.

📈 4. Making Sure It Actually Performs

Design is just one part of a successful website. It also needs to:

• Be fast and responsive

• Work well on all devices

• Be optimized for search engines

• Include clear messaging that turns visitors into customers

  
  

A pretty site that doesn’t load, rank, or convert is just a digital brochure. I focus on performance and clarity, so your website delivers real results. This focus on functionality ensures that your online presence enhances your business growth.

💬 5. Communicating Clearly with You

I work with you, not just for you. That means:

• Simple, honest communication

• No techy jargon

• Clear pricing

• Updates you understand

  
  

You don’t need to chase me or feel out of the loop. I keep the process transparent and straightforward, ensuring you always know what’s happening with your project.

So… What Does a Web Designer Actually Do?

We design, we build, we solve, we guide. We take your ideas and turn them into something that actually helps your business online.

Delivering Real Value to Your Business

At Diseño, I create affordable, high-quality websites for tradespeople and small businesses across the UK. Whether you need a fresh start or just a better online presence, I’m here to help you look your best online—without the fluff, confusion, or massive price tag.

🚀 Ready to Build a Website That Actually Works?

Let’s talk. I’ll help you create a site that reflects your business, gets found online, and makes the right first impression. Your journey to an amazing online presence starts here.

👉 Contact me here or check out my recent work.

Consider this: an effective website can transform the way you interact with customers online. It sets the tone for your brand and enhances customer engagement. Don’t wait any longer to elevate your business with a website that truly represents your values and offerings.

Let’s embark on this exciting journey together!