🖥️ What Does a Web Designer Actually Do?

(Spoiler: It’s not just “making things look pretty.”)

Let’s clear something up: being a web designer isn’t just about choosing colours, picking fonts, or dragging things into place on a screen. It’s about solving problems, guiding users, and helping real businesses grow online.

At Diseño, I work with small businesses, tradespeople, and startups to create websites that do more than just look good—they perform, they connect, and they help you stand out.

So, what does a web designer actually do? Here’s what goes on behind the scenes.

🔍 1. Understanding your business (this is where it all starts)

Before a single design element is touched, I take the time to understand what makes your business tick.

Who are your ideal customers? What sets you apart? What are your goals?

Whether you’re a roofer in Sussex, a local builder, or a startup offering specialist services, your website needs to tell your story clearly and quickly.

This is where good web design begins.

At Diseño, I focus on affordable web design that’s tailored to small businesses, especially those in trades and local services. My job is to build a site that reflects you, not just a generic template.

🎯 2. Designing with purpose

Good design isn’t about fancy animations or trendy effects—it’s about making sure your customers know what to do next.

That means:

• Clear calls to action

• Easy-to-use navigation

• Mobile-friendly layouts

• Fast load times

• Trust-building visuals and messaging

It’s design that works—especially on phones, where most people will first visit your site.

🛠️ 3. Building the site (not just designing it)

Web design doesn’t stop at visuals. I build your site using Wix Studio, which means:

• Fully custom design

• Easy editing for you after launch

• Smooth performance on mobile and desktop

• Clean structure for better Google visibility

Whether it’s a single landing page or a full website revamp, I make sure the build is as solid as the design.

📈 4. Making sure it actually performs

Design is just one part of a successful website. It also needs to:

• Be fast and responsive

• Work well on all devices

• Be optimised for search engines

• Include clear messaging that turns visitors into customers

A pretty site that doesn’t load, rank, or convert is just a digital brochure. I focus on performance and clarity, so your website delivers real results.

💬 5. Communicating clearly with you

I work with you, not just for you. That means:

• Simple, honest communication

• No techy jargon

• Clear pricing

• Updates you understand

You don’t need to chase me or feel out of the loop. I keep the process transparent and straightforward.

So… what does a web designer actually do?

We design, we build, we solve, we guide.We take your ideas and turn them into something that actually helps your business online.

At Diseño, I create affordable, high-quality websites for tradespeople and small businesses across the UK. Whether you need a fresh start or just a better online presence, I’m here to help you look your best online—without the fluff, confusion, or massive price tag.

🚀 Ready to build a website that actually works?

Let’s talk. I’ll help you create a site that reflects your business, gets found online, and makes the right first impression.

👉 Contact me here or check out my recent work.