What Actually Is SEO?

SEO stands for Search Engine Optimisation. It’s a process undertaken by designers to make sure your site is not only readable and searchable by both bots and humans, but also shows Google that your site is worth being shown for certain queries.

There are many things you can do to prove to Google that your site is worth bringing up for the search query.

Some examples are:

Keywords

Naturally place words and phrases relevant to what you are delivering on the site — whether that’s a service you’re selling, a product, or anything else. This shows Google that your site content matches the query.

Fresh Content

Regularly updating and adding fresh content to your site shows Google you mean business and that you haven’t forgotten about your site.It also allows you to build on your keywords and target what potential customers are searching for. Posting regularly on related subjects shows Google you’re an authority in your niche.

Mobile Friendly

Now more than ever, people use their phones to search for anything — so much so that the term “to google it” is now in the dictionary.Having a site that is mobile responsive will make sure your site is readily available to one of your largest audiences. Your site will then have a much lower bounce rate as people can see the content in an appealing way. This also proves to Google that your site is worth bringing up.

Backlinks

These are links from another site to yours — it’s like a vote of confidence, showing Google that your site is one worth showing off.Write blog posts, guides, or resources so useful that other websites naturally want to link to them.Add your business to reputable local and industry-specific directories.

Ease of Use

Make your site easy to navigate so visitors can find the relevant information in the right places.Placing things such as buttons and services in the right spots will lead your visitors on. You want your users to have an effortless experience and find all they need without getting lost or confused.This will lead to higher conversion rates (where visitors become clients).

An Easy Way to Picture SEO

Think of Google as a huge library. Every website is like a book, and SEO is how you make sure your book is:

• Easy to find in the right section of the library (search results).

• Clearly labelled so people know what it’s about (keywords and metadata).

• Valuable enough for the librarian (Google) to recommend it over others (quality and authority).

Good SEO combines technical improvements (like site speed and mobile-friendliness) with content strategies (like keyword optimisation and useful articles) so both search engines and people find your site trustworthy and relevant.

The goal is simple: more visibility → more visitors → more customers.