Is a One-Page Website Right for You? Here's Who It's Perfect For (and Who It’s Not)
- Dylan Ferreiro
- Apr 29
- 3 min read
In the world of affordable website design, one solution stands out for its simplicity, style, and speed: the one-page website.
But while one-page sites can be a game-changer for some, they’re not the right fit for every business. So let’s break it down—what are one-page websites, who do they work best for, and when should you consider something more?
What Is a One-Page Website?
A one-page website is exactly what it sounds like: a full website built on a single scrolling page. Instead of clicking through different pages (Home, About, Services, Contact), users scroll down to view each section in sequence.
They often include:
A clear hero section with your key message or offer
An overview of services or products
Testimonials or portfolio highlights
A contact form or call-to-action at the bottom
And that’s it—straightforward, punchy, and easy to navigate.
Who Is a One-Page Website Perfect For?
1. Startups on a Budget
If you’re launching a new business and need a strong online presence without breaking the bank, a one-page website delivers. It gives you a clean, professional look while keeping costs down—ideal for anyone searching for affordable website design that still looks the part.
2. Tradespeople and Local Service Providers
Builders, decorators, plumbers, dog groomers—if your business is based on word-of-mouth and local visibility, a one-page site gives people exactly what they need: who you are, what you do, how to contact you. No fluff.
3. Personal Brands and Freelancers
If you’re a photographer, designer, coach, or creator, a one-pager can act as your online CV or mini-portfolio. One strong page with bold visuals and testimonials can do a lot of heavy lifting.
4. Events, Promotions, or Landing Pages
Running a workshop? Launching a new product? Promoting an event? A one-page website is perfect for short-term marketing—especially when speed matters.
Why Choose a One-Page Website?
Quick to build – Perfect for getting online fast.
Mobile-friendly – Scrollable layouts feel natural on smartphones.
Straight to the point – No clicks, no confusion—just clean navigation.
Cost-effective – Less content and structure = lower design and maintenance costs.
Easier to maintain – No blog posts, complex menus, or multiple page updates.
But It's Not for Everyone...
As great as one-page websites are, they have limits. Here’s who shouldn’t use a one-pager:
1. Large Businesses with Multiple Services
If you offer ten different services or target different audiences, cramming everything onto one page can confuse visitors and weaken your message.
2. E-commerce Stores
Selling more than a couple of products? You’ll want separate product pages, filters, categories, and SEO optimization for each item—which one-pagers just can’t handle.
3. Content-Driven Brands
If your business relies on blogs, case studies, or educational content to drive traffic and sales, you’ll benefit more from a multi-page structure. A one-page layout limits how much content you can publish and how well it ranks in search engines.
So, Is a One-Page Website Right for You?
If you’re looking for an affordable website design that’s clean, simple, and quick to launch—a one-page site might be exactly what you need.
But if your business is content-heavy, complex, or built around SEO, a full multi-page website will serve you better in the long run.
Need Help Deciding?
At Diseño, I specialize in affordable websites—whether that’s a standout one-pager or a full online experience. If you're not sure what’s best for your business, I’m always happy to talk it through.
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