If you’re a builder looking to win more work in today’s digital world, you’ve probably asked yourself: Do I really need a website, or is social media enough?

Most websites don’t fail because they look bad. They fail because they were built without a clear business goal. A website shouldn’t just exist to “have a website.” It should be built to generate enquiries, bookings, or sales.

When people think about growing a website, they often focus on things like design, SEO, or publishing new content. While those things are important, one of the most effective strategies is much simpler: outreach.

If 100 people searched for your services this month… how many actually contacted you? Most business owners assume their website is “doing fine.” But the reality is — most websites are quietly losing enquiries every single day.